DAM Fashion joins Harrah’s Atlantic City bridal showcase

Deborah Ann Mack’s DAM Fashion will take part in Plan It Expo’s Poolside Wedding Experience on Sept. 27, 2026, at Harrah’s Resort Atlantic City. The appearance spotlights custom bridal design and expands the event’s focus beyond gowns to the wider wedding party and luxury celebration planning.

Why it matters: - DAM Fashion’s participation adds a custom-design angle to a luxury wedding event built around high-end planning, fashion, and entertainment. - The brand is positioning bridal fashion as a broader service for the entire wedding party, not just the bride. - The event gives couples and wedding professionals a direct look at personalized fashion inside one of Atlantic City’s signature resort venues.

What happened: - Deborah Ann Mack, founder and designer of DAM Fashion, will appear at Plan It Expo’s Poolside Wedding Experience on Sept. 27, 2026. - The event takes place at Harrah’s Resort Atlantic City in Atlantic City, New Jersey. - Plan It Expo is hosting the showcase as part of a luxury wedding and celebration planning experience.

The details: - DAM Fashion designs garments around the individual client, including personal style, body shape, lifestyle, and event needs. - The bridal focus includes custom wedding gowns, plus designs for mothers of the bride and groom, bridesmaids, flower girls, and other members of the wedding party. - The Poolside Wedding Experience will bring together vendors, fashion, travel ideas, entertainment, and bespoke services at Harrah’s Pool. - Joe Andretta, president of Plan It Expo, said the event is designed for couples who expect the best and called DAM Fashion a welcome addition to the show. - DAM Fashion also creates custom luxury outerwear, dresses, evening wear, and other special occasion garments. - Mack is based in West Chester, Pennsylvania, and works with clients nationally and internationally through in-person and virtual consultations. - Mack has been recognized by BusinessRate as a Top 3 Women’s Clothing Store in West Chester, Pennsylvania (19380) for 2026. - All Around Worlds featured Mack among its “Most Powerful Women Leaders to Watch in 2026.” - Mack is also featured in the leadership book Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want, by Joe Hart and Michael A. Crom, published by Simon & Schuster.

Between the lines: - The event appearance reinforces DAM Fashion’s pitch that wedding fashion can be highly personal and extend to multiple people involved in the celebration. - The resort setting also fits the brand’s luxury positioning and helps connect custom fashion with the broader wedding experience. - Mack’s mix of bridal, outerwear, and special occasion work suggests the company is building a wider lifestyle business, not a single-category boutique.

What's next: - Attendees at the Sept. 27 event will be able to see DAM Fashion’s custom approach and discuss personalized design options. - The Poolside Wedding Experience is expected to further showcase luxury vendors and bespoke services for couples planning weddings and related celebrations. - DAM Fashion’s presence may help deepen the brand’s visibility in the custom bridal market.